Digital Collage, 2023
Tell is a digital collage which combines elements derived from past, present, and future formats of marketing pressure.
The union of both tangible and virtual products is a critique of identity consumerism, surrounding its utilisation to drive a fear-of-missing-out.
This artwork is a reminder that we exercise complete autonomy over what we buy, and by extension what we identify with, despite how unanimous a purchasing decision is made to feel. [ext. text]