Lyndon Watkinson (1999) is an artist, designer, writer, and musician based in Sheffield, UK. Democratising art and art context through artworks, publications, graphic design, articles, and sound. Creative director and founder of the online arts organisation SU4IP. His work is characterised by a desire for precision, often depicting aesthetics that celebrate and criticise the absurdity of corporatized identity, calling into question the necessity of creating false exteriors when what is not seen is often just as important.
In late 2020, a blog post entitled Suburban Utopia, An Infertile Place formed part of the wider inquiry and development of his practice for his bachelor's degree in fine art. As his work matured, he applied this term as a formalisation of his creative endeavours, later abbreviating it to SU4IP, now used as a digital alias and publishing entity.
Artworks
Publications
Articles
Websites
About
Lyndon Watkinson (1999) is an artist, designer, writer, and musician based in Sheffield, UK. Democratising art and art context through artworks, publications, graphic design, articles, and sound. Creative director and founder of the online arts organisation SU4IP. His work is characterised by a desire for precision, often depicting aesthetics that celebrate and criticise the absurdity of corporatized identity, calling into question the necessity of creating false exteriors when what is not seen is often just as important.
In late 2020, a blog post entitled Suburban Utopia, An Infertile Place formed part of the wider inquiry and development of his practice for his bachelor's degree in fine art. As his work matured, he applied this term as a formalisation of his creative endeavours, later abbreviating it to SU4IP, now used as a digital alias and publishing entity.
Artworks
Publications
Articles
Websites
About
Tell,Digital Collage, Sound, 2023
Tell is a digital collage which combines elements derived from past, present, and future formats of marketing pressure.
The union of both tangible and virtual products is a critique of identity consumerism, surrounding its utilisation to drive a fear-of-missing-out.
This artwork is a reminder that we exercise complete autonomy over what we buy, and by extension what we identify with, despite how unanimous a purchasing decision is made to feel.
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Tell is a digital collage depicting a trans-virtual product contained within an on-screen dialogue window. The product in the centre of the image is based on a real antique ‘furniture update’, containing drawer handles to be attached to pre-existing furniture to revitalise its appearance with up-to-date components.
The term 'update' has come to be associated with digital implementation rather than household objects. This product was manufactured and designed at a time when computers hadn’t seen widespread adoption. This combines a potent irony in which something created to be trendy and modern has aged to the point where these characteristics only exacerbate its age.
This consequently prompted the union of this item with the online experience and, by extension, information-era advertising. The dialogue box and background surrounding the 'furniture update' recreation are designed to resemble the Windows 95 interface, an operating system now commonly associated with computer antiquity, nostalgia, and, to a lesser extent, a critique of capitalism.
Because the 'Back,' 'Cancel,' and 'X (close window)' buttons are greyed out, it appears that the viewer has no choice but to continue with the update. This is done in reference to how the psychological strategies adopted by brands and corporations can be designed to manipulate us into feeling as though we have no choice in whether or not we make a purchase, encouraging the potential buyer into simulating a lesser version of their lives without that product or service.
